The Tierra de Caballeros Association’s primary objective is to ensure that tourism activities and the related subsectors become a sector that is specifically relevant within the set of financial activities carried out in the association’s territory, in such a manner that it is capable of generating economic and cultural wealth and becoming a source of stable and appropriately remunerated employment. In order to achieve these aims, it is necessary to optimise the existing resources to be able to offer visitors governmental and business structures that are based on tourism excellence.
To reach this goal, the Association has a Tourism Management Body that comprises a team of professionals with proven experience in the public and private tourism sectors, who will promote and develop the different projects and services managed by the Institution.
projects and services managed by the Institution.
To fulfil its general principles, the Tierra de Caballeros and Tablas de Daimiel Association has formulated the following specific objectives:
- The joint management of the tourism policy with the participating towns acting as a united group specifically before other government authorities, corporate associations, and social agents and so on.
- The organisation of the tourism sector within the Association’s area, to group together and harmonise the private and public sectors involved in this financial activity, and to act as a support structure for the local tourism-related businesses.
- To create a structure for the research, diagnosis and monitoring of tourism activity (tourism observatory) that will enable sectors involved in the activity to find out data and forecast market trends.
- To implement a service that supports and promotes tourism companies within the Association’s area, for both new and already existing businesses.
- To promote activities and events that contribute to the promotion of Tierra de Caballeros and Tablas de Daimiel as a tourist destination.
- To ensure the proper development of tourism activity in the area in order to endeavour to offer tourism resources, and public and private services that satisfy the users’ expectations.
- To pay particular attention to the financial, environmental and cultural aspects linked to the concept of tourism sustainability.
- The implementation of actions to promote effective tourism to avoid creating interference and making the same efforts twice and to optimise existing resources.
- To ensure the appropriate tourism quality of the services offered, including the provision of technical support to companies and municipal services interested in obtaining tourism quality certifications.
- The promotion of tourism-focussed training actions.
